Using social media to boost your business is easier said than done. Yes, it is true that these platforms create a diverse environment for all business owners out there, but if you don’t know how to use it the right way, it will just be useless. Let me share some useful ways on how you can use the various social media channels to your advantage.
1. One in seven rule
The rule is for you to put seven posts in total. The idea of this rule is to make sure that the consumers won’t be stuck checking out things that will just make them lose interest. One post should contain your product or services clearly. The remaining six posts must include worth reading contents so your consumers will have something worth it to look at. You can still promote your products as long as you have valuable materials.
2. Make use of question to start
It works like a survey to your consumers. If you have a post that asks some questions to your targeted customers, it will be easier for you get the ideas of what customers want. Make sure that the question you’ll ask will be directed to your business.
3. Reward system
The reward system is not just for kids. One way to promote your business and get enough interaction is if you can post a question or a contest for your followers. The consumer who can get the right answer should have a reward. It is an excellent way to get the attention of the customers.
4. Stop the copy paste
It is normal for a business to have a different account on multiple social media platforms. It is an excellent way to advertise your products or services to the clients. There is just one habit that is not okay when you’re using these platforms for promoting your business. It’s the habit of having the same message posted on all social media accounts. It is not something wrong but the idea it gives to the customers is not good. Lack of personalized information leads people to think that you’re not sincere at all.
You can make use of these tips for better use of your social media accounts for more success in your business.